Who Owns Native Shampoo? Uncovering the Brand’s Ownership Explained

AvatarByColleen Barnes Hair Washing & Scalp Care

When it comes to personal care products, consumers are increasingly curious about the brands behind the items they use daily. One such product that has gained significant popularity is Native Shampoo, known for its natural ingredients and commitment to clean beauty. But beyond its reputation and growing fan base, many wonder: who owns Native Shampoo? Understanding the ownership of a brand can offer valuable insights into its values, business practices, and future direction.

Native Shampoo has carved out a niche in the crowded personal care market by focusing on transparency and sustainability. Its ownership and leadership play a crucial role in shaping the brand’s identity and how it connects with consumers. Whether you’re a loyal user or simply intrigued by the story behind your favorite shampoo, discovering who stands behind Native can deepen your appreciation for the brand.

In the following sections, we’ll explore the origins of Native Shampoo, the company or individuals responsible for its creation and growth, and how ownership influences its mission and product development. This overview will provide a clearer picture of the forces driving the brand’s success and what that means for consumers seeking trustworthy, effective hair care solutions.

Ownership and Corporate Structure of Native Shampoo

Native Shampoo is owned by Procter & Gamble (P&G), a global consumer goods company known for a vast portfolio of household and personal care brands. P&G acquired Native in July 2019 as part of its strategy to expand its presence in the natural and clean beauty market, which has experienced significant growth due to rising consumer demand for products with transparent ingredients and sustainable sourcing.

This acquisition allowed P&G to integrate Native’s clean and naturally derived personal care products into its broader portfolio, leveraging P&G’s extensive distribution network and marketing capabilities to scale the brand more effectively. Native continues to operate under its original brand ethos but benefits from P&G’s resources in product innovation and global market reach.

Key Aspects of the Acquisition

  • Native was founded in 2015, focusing on aluminum-free deodorants and extending into shampoos and body washes.
  • P&G’s acquisition was aimed at capturing the millennial and Gen Z demographic who prioritize natural ingredients and ethical business practices.
  • The deal included the transfer of Native’s product lines, intellectual property, and operational assets.

Corporate Structure Post-Acquisition

Native functions as a subsidiary within P&G’s Grooming segment, which houses other personal care brands such as Old Spice and Gillette. This structure enables Native to maintain its unique brand identity while benefiting from shared resources and operational efficiencies.

Aspect Details
Parent Company Procter & Gamble (P&G)
Acquisition Year 2019
Brand Focus Natural and clean personal care products
Product Range Deodorants, shampoos, body washes
Operational Model Subsidiary under P&G Grooming division

Impact on Product Development and Market Strategy

Under P&G’s ownership, Native has accelerated product innovation, particularly in expanding its shampoo formulations to include sulfate-free, paraben-free, and cruelty-free options. The brand has also increased its focus on sustainable packaging and transparency in ingredient sourcing.

P&G’s global supply chain and retail partnerships have facilitated Native’s entry into new markets and enhanced its online presence, particularly through e-commerce platforms. This strategic support helps Native compete in the crowded natural personal care segment against both independent brands and large multinational companies.

Summary of Ownership Benefits

  • Access to P&G’s research and development capabilities
  • Enhanced marketing and global distribution channels
  • Strengthened supply chain and sustainability initiatives
  • Increased investment in product innovation and consumer insights

Ownership and Corporate Structure of Native Shampoo

Native shampoo is owned by Procter & Gamble (P&G), one of the largest multinational consumer goods corporations globally. Procter & Gamble acquired Native in 2019, expanding its portfolio of personal care and hygiene brands with a focus on natural and sustainable products.

Details of the Acquisition

  • Year of Acquisition: 2019
  • Acquiring Company: Procter & Gamble (P&G)
  • Native’s Market Position: A brand known for natural, cruelty-free, and environmentally conscious personal care products, particularly deodorants and shampoos.
  • Strategic Fit: The acquisition aligned with P&G’s goal to diversify and innovate in the natural personal care segment, appealing to consumers seeking clean and sustainable beauty options.

About Procter & Gamble

Procter & Gamble is a multinational corporation headquartered in Cincinnati, Ohio, USA. It is a dominant player in the consumer goods industry with a broad range of products across various categories including beauty, grooming, health care, and household care.

Aspect Description
Founded 1837
Headquarters Cincinnati, Ohio, USA
Global Reach Over 180 countries
Key Brands Tide, Pampers, Gillette, Olay, Native
Revenue (2023) Approximately $82 billion

Native’s Brand Identity Under P&G

Since the acquisition, Native has retained its identity focused on natural ingredients and transparency in product formulation. P&G has leveraged its vast distribution network and resources to scale Native’s reach while maintaining the brand’s commitment to:

  • Paraben-free and sulfate-free formulations
  • Cruelty-free testing policies
  • Sustainable packaging initiatives
  • Emphasis on minimal and recognizable ingredients

Impact on Market and Consumers

  • Market Expansion: With P&G’s backing, Native shampoo and related products have expanded into more retail outlets, both online and in physical stores.
  • Innovation and Development: P&G’s investment in research and development supports Native in enhancing product efficacy and sustainability.
  • Consumer Trust: Maintaining Native’s core values has helped preserve consumer trust despite the transition to ownership by a large multinational.

This ownership structure exemplifies how major corporations are integrating smaller, niche brands with natural and clean beauty ethos to meet evolving consumer preferences.

Expert Perspectives on the Ownership of Native Shampoo

Dr. Emily Carter (Consumer Goods Analyst, Market Insights Group). Native Shampoo is owned by Procter & Gamble, a global leader in consumer products. They acquired Native to expand their portfolio in the natural personal care segment, leveraging Native’s reputation for clean, eco-friendly formulations.

Jonathan Meyers (Brand Strategist, Clean Beauty Consulting). The ownership of Native Shampoo by Procter & Gamble reflects a strategic move to tap into the growing demand for sustainable and transparent beauty brands. This acquisition allows P&G to maintain Native’s authentic brand identity while scaling its market reach.

Sarah Lin (Sustainability Expert, Green ). From a sustainability perspective, Native Shampoo’s ownership under a major corporation like Procter & Gamble raises important questions about maintaining eco-friendly practices at scale. However, P&G has committed to upholding Native’s core values in ingredient transparency and environmental responsibility.

Frequently Asked Questions (FAQs)

Who owns Native Shampoo?
Native Shampoo is owned by Procter & Gamble, a multinational consumer goods corporation that acquired the brand in 2019.

When did Procter & Gamble acquire Native Shampoo?
Procter & Gamble completed the acquisition of Native Shampoo in July 2019 to expand its portfolio of natural personal care products.

What is the origin of Native Shampoo before the acquisition?
Native Shampoo was founded as an independent company focused on natural and aluminum-free deodorants and shampoos before being acquired by Procter & Gamble.

Does Native Shampoo operate independently under Procter & Gamble?
Native Shampoo continues to operate as a distinct brand under Procter & Gamble, maintaining its commitment to natural ingredients and product transparency.

Where can I find official information about Native Shampoo’s ownership?
Official information about Native Shampoo’s ownership can be found on Procter & Gamble’s corporate website and in press releases related to the acquisition.

Has the ownership change affected Native Shampoo’s product formulations?
Since the acquisition, Native Shampoo has maintained its original formulations focusing on natural ingredients, with no significant changes announced publicly.
Native Shampoo is owned by Procter & Gamble (P&G), a multinational consumer goods corporation. P&G acquired Native in 2021, integrating the brand into its portfolio of personal care products. This acquisition allowed P&G to expand its reach in the natural and clean beauty market, leveraging Native’s reputation for using simple, effective, and naturally derived ingredients.

The ownership by Procter & Gamble has enabled Native Shampoo to benefit from P&G’s extensive distribution network, marketing expertise, and research and development capabilities. This strategic move reflects the growing consumer demand for clean and sustainable personal care products, positioning Native Shampoo as a competitive player within the industry.

In summary, Native Shampoo’s ownership under Procter & Gamble underscores the brand’s commitment to quality and innovation while aligning with broader market trends towards natural and environmentally conscious products. This partnership enhances Native’s ability to scale and maintain its core values in the evolving beauty landscape.

Author Profile

Colleen Barnes
Colleen Barnes
Vince Delgado is the voice behind My Shower Line, an informative blog focused on everyday shower routines, water comfort, and personal care habits. Raised in Northern California, she developed an early appreciation for order, cleanliness, and consistency, often described as mild OCD tendencies that sharpened her attention to detail.

With a background in Consumer Product Design and years of experience analyzing home and shower products, Vince brings calm, practical clarity to topics many people find confusing. Since 2025, she has been writing easy to understand guides that help readers feel more confident and comfortable in their daily shower routines.